Healthcare Market Research- Unimrkt Healthcare

The post-pandemic phase has been challenging for the healthcare industry, pushing many businesses to pivot their approach and processes to reduce administrative redundancies and make their products and services more efficient for the end consumers. In tandem with the technological and pandemic-led changing market demands, a phenomenon of healthcare consumerism has emerged reflecting increased customer involvement in healthcare decisions. To leverage the demands of healthcare consumerism, it is advisable for healthcare payers and to opt for healthcare consulting . Market research services will help them gather useful market data to stand apart from the competition. But before partnering with a healthcare consultant, read on as we discuss the ins and out healthcare consumerism. Overview Healthcare consumerism is a new development in the sector that is indicating a demand towards modification of the existing healthcare ecosystem (products, services, and infrastructure) to make it cost-eff...

Launching a new drug is no different than any other product launch, yet it comes with unique responsibilities and challenges that may require an innovative approach. In a dynamic yet critical sector like pharma, it is vital to minimize the variables that pose challenges in formulating an effective drug launch strategy. For such endeavors, it is advisable to consult a pharmaceutical market research firm that can help you gather meaningful data from the market and provide access to informed panels to help you anticipate patient flow and prescription dynamics. In this blog, we discuss the ins and outs of launching a new drug successfully and the utility of HCP market research. Common Issues with Drug Launches The complexities entailing drug launch are pervasive and are influenced by several factors such as time exhausted in the research phase, increasing costs across all levels during years of research, pressing time frame, limited/restricted market access and expertise, risk of losing m...

Today, a new domain has emerged as an extension of healthcare that aims to bypass the obstacles of geography and take advantage of technology to offer strategic healthcare solutions: Digital health. According to Statista, the Digital Healthcare Industry is expected to grow at a CAGR of 12.08%. The need for digital health providers was at its peak during the Covid-19 pandemic when geographical restrictions worsened the equation between service seekers and service providers. Continuing on the topic, we discuss the significance of digital health providers . Read on. Overview & Importance Digital health is a broad and multi-disciplinary domain where technology and healthcare are brought together to provide advanced healthcare solutions. Digital Health encompasses various sub-fields such as telemedicine, health apps, wearable tech, electronic medical records and healthcare Informatics which aims to derive the combined potentials of technology and data in the medical field. This data-dri...

Conducting online discussion groups can be quite beneficial when looking to gather quality health services research data. Not only do focus groups present a quicker and more convenient method for collecting qualitative data, as compared to traditional face-to-face group meetings, they are also fairly inexpensive. Additionally, online focus groups have no geographical constraints as people can participate remotely. Conducting successful online focus groups can ensure relevant and result-oriented interactions between the moderator and participants. When conducted diligently, online focus groups can help foster a comfortable environment for participants to provide their honest opinions, minimizing instances of influence by external factors. In this blog, we are going to look at 3 tips to conduct successful online focus groups for healthcare market research . Set concrete goals Irrespective of the qualitative research methodologies you employ, it helps if you begin the process with a set l...