Top Tips to Conduct Successful Online Focus Groups
Conducting online discussion groups can be quite beneficial when looking to gather quality health services research data. Not only do focus groups present a quicker and more convenient method for collecting qualitative data, as compared to traditional face-to-face group meetings, they are also fairly inexpensive. Additionally, online focus groups have no geographical constraints as people can participate remotely. Conducting successful online focus groups can ensure relevant and result-oriented interactions between the moderator and participants. When conducted diligently, online focus groups can help foster a comfortable environment for participants to provide their honest opinions, minimizing instances of influence by external factors. In this blog, we are going to look at 3 tips to conduct successful online focus groups for healthcare market research . Set concrete goals Irrespective of the qualitative research methodologies you employ, it helps if you begin the process with a set l...