New Drug Launch and Significance of HCP Market Research
Launching a new drug is no different than any other product launch, yet it comes with unique responsibilities and challenges that may require an innovative approach. In a dynamic yet critical sector like pharma, it is vital to minimize the variables that pose challenges in formulating an effective drug launch strategy. For such endeavors, it is advisable to consult a pharmaceutical market research firm that can help you gather meaningful data from the market and provide access to informed panels to help you anticipate patient flow and prescription dynamics. In this blog, we discuss the ins and outs of launching a new drug successfully and the utility of HCP market research. Common Issues with Drug Launches The complexities entailing drug launch are pervasive and are influenced by several factors such as time exhausted in the research phase, increasing costs across all levels during years of research, pressing time frame, limited/restricted market access and expertise, risk of losing m...